It was thanksgiving. Everyone is mid-meal. Mouths are full of turkey, mashed potatoes, peas, corn, and of course stuffing. It was during a tasty bite of mashed potatoes that I heard my wife’s 20ish-year-old cousin blurt out these 5 words:
“Facebook is for old people”
“So what do you use instead?”
“I use Instagram”
I was in shock. Here was someone I thought of as the “social media queen” and she was saying she had stopped using Facebook.
The more I thought about it the more it made sense.
Facebook has changed over the years and I am not convinced it was all for the better. The way people use it and interact with it has changed. People are starting to abandon it. The scary thing is that this could happen to any platform.
This got me worried. I have put a lot of effort into growing a following on Twitter. What if Twitter became less relevant? What if My audience found somewhere else to hang out?
What to do. What to do.
Continue growing your audience on Facebook, Twitter, Instagram, or any platform out there. But, realize what they are, a platform. A way for you to put ideas and thoughts out into the world.
Pay attention to the trends. See where your target audience is spending time and spend time there too. Don’t spread yourself too thin. Stick with the platforms you enjoy using and your audience spends time on.
Create Multiple Channels
A good way to keep yourself protected is to cross promote on other platforms.
Make sure when people follow you on a platform you make an effort to reach them on other networks as well. This allows you to have many channels to connect with them on.
- I love thanksgiving
- Make sure your audience is platform agnostic.
- Do what works for you, if your audience is on Facebook and you enjoy it, then Facebook it up!
- Watch the trends. Don’t jump on every new platform because you can. Look for the ones that are being used by your people.
Take action on this today. Are you prepared if suddenly your favorite platform is for old people?