Learn
Build
Ship
Repeat until you win.

Building something?
Gear up here.
Hello, my name is Chris and I’m building 10 products before June 24, 2026.
(when I turn 41)
Current Progress: (0/10)
Over the last 13 years I have made my living as a freelance developer. During that time I have made over $2M providing services to clients, shipped hundreds of websites with some of the biggest creators in the world, and most importantly learned a sh*t-ton about building a product business.
Client work = time for money.
Client work requires the exchange of time for money. This worked for the past 13 years, but I am craving a different adventure right now. One where I can scale beyond project based income and 1:1 impacts.
That adventure is building products.
Products = Scalable Impact.
How I am doing it:
By spending 90% of my time taking action. I can’t control the results, but I can control the actions I take.
My Process
- Learn enough to build the next piece of functionality for my idea.
- Build a SLC (simple, loveable, complete) version quickly by leveraging AI tools.
- Ship the product and share it. Create content around the product, tell everyone about it that has the problem it solves and get real users giving real feedback.
- Repeat steps 1-3.
We could overcomplicate this, but complexity does not = value. With a bias towards action building a V1.0 of a simple, loveable, and complete product is 100% possible and I am going to do it 10 times.
I invite you to steal my winning ideas & learn from my costly bloopers. Hop on NerdNotes and let’s get this adventure started!
Winning to me is having the space to create what I want how I want.
It’s not about defeating others. It’s about finding a way to enjoy the things I do to make a living and build a business that fits my life and the way I want to live it.
Your version is probably different. Find it. Live it.