Learn Build Ship

Repeat until you win.

Building something?

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Hello, my name is Chris and I’m building 10 products before June 24, 2026.

(when I turn 41)

Current Progress: (0/10)

Over the last 13 years I have made my living as a freelance developer. During that time I have made over $2M providing services to clients, shipped hundreds of websites with some of the biggest creators in the world, and most importantly learned a sh*t-ton about building a product business.

Client work = time for money.

Client work requires the exchange of time for money. This worked for the past 13 years, but I am craving a different adventure right now. One where I can scale beyond project based income and 1:1 impacts.

That adventure is building products.

Products = Scalable Impact.

How I am doing it:

By spending 90% of my time taking action. I can’t control the results, but I can control the actions I take.

My Process

  1. Learn enough to build the next piece of functionality for my idea.
  2. Build a SLC (simple, loveable, complete) version quickly by leveraging AI tools.
  3. Ship the product and share it. Create content around the product, tell everyone about it that has the problem it solves and get real users giving real feedback.
  4. Repeat steps 1-3.

We could overcomplicate this, but complexity does not = value. With a bias towards action building a V1.0 of a simple, loveable, and complete product is 100% possible and I am going to do it 10 times.

I invite you to steal my winning ideas & learn from my costly bloopers. Hop on NerdNotes and let’s get this adventure started!