I’m building 10 products before I turn 41 🎉
Progress: 0/10
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Join the Adventure!
Get access to my stack, process, alphas, and a behind the scenes as I create my way through these 10 products.
Why do this?
After 12+ years of freelancing, I want to focus on building products of my own. This challenge keeps me accountable and lets you see ideas go from zero to one in real time.
My biggest growth moments have been when I focused on experimentation and not results. This challenge embodies the experimentation mindset. The only metric I am tracking is the number of times I ship.
Not Started
Product 1
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 2
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 3
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 4
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 5
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 6
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 7
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 8
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 9
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Not Started
Product 10
A super amazing, simple, and useful product that helps you conquer your next big adventure.
Past Products
Ok, so I have built products before. Most of them were with other founders (nothing wrong with this approach). The goal right now is to create products as a solopreneur and prove to myself that I can do it. But, here are some products that I was a part of in the past.
Rockbase – The Modern WordPress Theme For Creative Pros. Rockbase is a WordPress block theme ready and able to be the foundation for your next great idea.
Fusebox – I helped the team go from a Podcast Player WordPress plugin to a SaaS app that can be used on any website platform and host your podcast in a simple way.
Find Your Number – A Notion template and mini-course to help budding freelancers figure out their numbers before starting.
Brainwaves – A short and actionable newsletter that I published twice a week for 2 years. Was a catalyst for my initial audience growth.
Build a Hero – A free mini course that shares my process for creating the hero area on a website. Helps new developers learn how to visualize the DOM.
WP Brain – An educational blog about WordPress and everything I was learning as I improved my skills at building sites for clients using the platform.
Brainy Theme – A simple WordPress theme for developers built on the Genesis Framework. My first adventure into digital products.
10 Products by 06.24.26 Rules and Regulations:
Goal: Build and ship 10 products that are open to the public by June 24, 2026.
Monetization: Each product must include at least one paid element.
Product Diversity: No more than 3 products can be “info products.”
Business Model: Free tiers are permitted, but each product must offer paid upgrades or premium features.
Minimum Viability: Products can be any size but must include at least one usable feature.
Launch Criteria: A product is considered “shipped” when it’s publicly accessible and accepting payments.
Independence: Each product must be standalone (not features of existing products).